Studio Amjé
For Amjé, I developed a social media strategy, creating content and photography tailored for Instagram and TikTok, including short-form video content.
About Amjé
A daylight studio built for creativity, thoughtfulness, and beauty.
Amjé was a light-filled space designed for those who care about how things are made, and where they're made. We hosted meetings, pop-ups, and photo shoots for creative minds and forward-thinking businesses.
Every detail mattered. The midcentury furniture, carefully sourced and preserved. The natural light that shifted throughout the day. The sense of calm that came from intentional design and sustainable practice. We weren't chasing trends; we believed in wabi-sabi, the beauty of impermanence, simplicity, and authenticity.
Amjé was for the discerning. For people in and around the city who understood that a space is more than walls, it's an experience, a collaborator, a moment of clarity in a cluttered world.
The studio reflected a philosophy: that luxury and sustainability aren't contradictions, that minimalism is about clarity, and that atmosphere matters.
Creative Social
Combining my expertise in photography and social media management, I developed and executed a social media strategy to grow Amjé’s Instagram presence and strengthen brand awareness among affluent, design-conscious creatives.
Over one year, I built a content strategy around four core pillars: aesthetic & atmosphere, client work, behind-the-scenes, and community, creating a consistent visual narrative across feed,
Stories, and Reels that captured the studio's light, philosophy, and values.
The approach drove audience growth, increased engagement, secured influencer partnerships, and generated qualified inquiries from their target demographic.
